Creating  PLN prior to engaging in a social media campaign can have a lot of great benefits. It can be beneficial when it comes to meeting other like-minded individuals, as well as staying up to date and learning new perspectives. I would start off by coming up with some goals that I had in mind depending on the topic of choice, this also includes determining a target audience. I would then choose what social media platforms I would want to engage with and use. Then I would proceed by engaging with others in the field and partaking in community discussions.  I would engage in conversation with others by using personal anecdotes to make connections and generate interest. I would describe my campaign and how it could benefit them and others. I would also highlight how it is different than others and the positive impact it could have.